Nothing like good old fashioned psy-ops to start off the day.
The British army is creating a special force of Facebook warriors, skilled in psychological operations and use of social media to engage in unconventional warfare in the information age.
The 77th Brigade, to be based in Hermitage, near Newbury, in Berkshire, will be about 1,500-strong and formed of units drawn from across the army. It will formally come into being in April.
The brigade will be responsible for what is described as non-lethal warfare. Both the Israeli and US army already engage heavily in psychological operations.
Against a background of 24-hour news, smartphones and social media, such as Facebook and Twitter, the force will attempt to control the narrative.
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“[The brigade] recognises that the actions of others in a modern battlefield can be affected in ways that are not necessarily violent.”
And who is their role model?
The Israel Defence Forces have pioneered state military engagement with social media, with dedicated teams operating since Operation Cast Lead, its war in Gaza in 2008-9. The IDF is active on 30 platforms – including Twitter, Facebook, Youtube and Instagram – in six languages. “It enables us to engage with an audience we otherwise wouldn’t reach,” said an Israeli army spokesman.
It has been approached by several western countries, keen to learn from its expertise.