The following are a few excerpts from an essential and powerful essay, where the author describes how, if we ever hope to defeat empire, we must be ready to use any means necessary…
When a house is attacked by brigands, when a village is overran by gangsters, when smoke, fire and cries for help are coming from every corner, should we award ourselves with the luxury of time to calculate, analyze and aim at complete logical, ethical, holistic and objective solutions?
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When the most powerful and the most destructive force on earth employs all its persuasive might, utilizing everything from the mainstream media to educational facilities, in order to justify its crimes, when it spreads its poisonous propaganda and lies in order to oppress the world and suppress hope, do we step back and begin endless and detailed work on precise and objective narratives? Or do we confront lies and propaganda with our own narrative, supported by our intuition, passion and dreams for a better world?
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How do we achieve victory? How do we convince the masses, those billions of people? How do we open their eyes and make them see that the Western regime is dishonest, toxic, poisonous and destructive? Most of humanity is hooked on the Empire’s propaganda; that propaganda which is not only spread by mainstream media outlets, but also by pop music, soap operas, social media, advertisement, consumerism, ‘fashion trends’ and by many other covert means; cultural, religious and media junk that leads to total emotional and intellectual stupor and is administered like some highly addictive narcotic, regularly and persistently.
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To win over billions of people, we have to inspire them, to fire them up. We have to outrage them, embrace them, shame them, make them laugh and make them cry. We have to make sure that they get goose bumps when they see our films, read our books and essays, listen to our speeches.
We have to detox them, make them feel again, wake up natural instincts in them.
Simple truth as a detox agent will not work. The poison of our adversaries has sunk too deeply. Most of the people are too lethargic and too immune to simple, quietly stated truths!
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When immorality is ravishing the world, when it is charging mercilessly, when innocent millions are dying, what matters is to stop the slaughter, first by identifying the murderous force, then by containing it.
Language has to be strong, emotions raw.
When facing murderous hordes, poetry, emotionally charged songs, and patriotic odes have always been more effective than deep academic studies. And so were political novels and films, passionate documentaries, even explicit cartoons and posters.
Some would ask: “Just because they are lying, should we lie as well?” No! We should try to be as truthful as we can. But our message should be often “abridged”, so the billions, not just those selected few, could understand it.
It does not mean that the quality of our work should suffer. Simplicity is often more difficult to achieve than encyclopedic works with thousands of footnotes.
Sun Tzu’s “Art of War” is short, just a pamphlet, straight to the point.
He makes a damn good point. Reaching our audience by any means necessary is our only chance. We don’t have bullets, nuclear bombs or jet fighters, to fight Empire. We have only the truth, our wit, our courage and our humanity. We must use them all relentlessly and without mercy. The death of empire will be at the hands of writers.